Distance And Virtual Learning In The United States (1999)

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By

Peter J. Dirr, Ph.D.

March 1999
 
 

Table Of Contents

INTRODUCTION

    The Scope Of This Paper

    A Broad Context For Distance and Virtual Education In The U.S.

VIRTUAL UNIVERSITY DEGREE PROGRAMS

    Free Standing "Virtual Universities"

    "Dual-Mode Distance Education Degree Programs

VIRTUAL SCHOOL PROGRAMS (K-12)

VIRTUAL PROFESSIONAL DEVELOPMENT PROGRAMS

    Engineering Education

    Teacher Education

    Health Services Education

VIRTUAL TRAINING PROGRAMS

    Work Force Training

    The Public Broadcasting Service

A DOUBLE GLASS CEILING

CONCLUSION

MEDIAGRAPHY
 

 

INTRODUCTION

There has been an explosion of interest in distance and virtual education in recent years in the United States. In one sense, this is a recent phenomenon, coinciding largely with the evolution of the World Wide Web as a commercial communications vehicle. In another sense, however, this could be said to be the fourth generation of distance education in the U.S.

The first generation was the introduction of "correspondence" education in the 1800s, especially its use by the land grant universities starting in the late 1800s to deliver agricultural education to farmers in rural areas.

The second generation came with the introduction of "television" to deliver educational opportunities to all people in their homes. This stage began with the commercial television offering of Sunrise Semester and Continental Classroom in the 1950s and expanded with the introduction on public broadcasting of more highly produced telecourses in the 1970s and 1980s, reaching its apex with the quality courses of the Annenberg/CPB Project in the 1980s and early 1990s.

The third generation began to emerge in the late 1980s when colleges and universities began to offer "on-line courses" sporadically, when the Internet was still largely funded by the U.S. government and was a "club" of university faculty and military personnel. This was an era of experimentation and searching for ways to use the "reach" of the Internet while still taking advantage of all that had been learned from the two preceding stages.

As we approach the end of the 20th Century, distance education in the United States is entering its fourth generation with the introduction of complete "virtual programs" of study. Until institutions of higher education (IHEs, which includes both colleges and universities) achieved a critical mass of on-line courses, it was difficult to know what impact virtual education would have in the United States.

The Scope Of This Paper

This paper will examine selected leading edge initiatives in distance and virtual education in the United States at the close of the 20th Century. It does not pretend to be a comprehensive study of all virtual education programs in the country. In fact, for every institution included in this paper, there are dozens that have not been included.

The programs described below share some common characteristics:

A Broad Context For Distance And Virtual Education In The U.S.

In this section, some broad trends in education in the United States are described to provide a context for better understanding the examples of distance and virtual education in later sections.

  1. Interesting Educational Statistics. A few statistics about education in the United States will help provide a context for this discussion of virtual learning in the U.S. Contrary to what some might think, higher education is still not universal in the U.S.: 54.8% of the 160 million adults in the country have a high school diploma or less; 18.7% have some college but no degree; 19.3% have an Associate or Bachelor degree; and 7.2% have a graduate degree. (These and the following statistics are taken from The Chronicle Of Higher Education Almanac, August 26, 1998)

  2. Higher education in the U.S. is highly diversified. There are no "national" universities funded and operated by the federal government. (A few specialized institutions, such as Gallaudet College for the Deaf, receive a major portion of their funding from the government but are run as independent institutions.) In all, there are 4,009 IHEs in the U.S.: 1,701 public and 2,308 private. They enroll a total of 14,367,520 students (86% of which are at the undergraduate level), and employ a total of approximately 1,000,000 faculty members. The combined annual budgets of the IHEs is $183 billion. Aside from providing grants and guaranteed loans to needy students, the federal government spends $12.2 billion per year on research and development at universities. State governments provide a total of $52.5 billion in operating funds and student aid. Together, the IHEs award about 1.7 million undergraduate degrees and 518,000 graduate degrees each year.

    The age of higher education students in the U.S. has changed dramatically over the years. Whereas the traditional age of 18 to 24 year-olds used to constitute almost the entire university population, it is now only slightly more than half. In 1995, the latest year for which statistics are available, 56.5% of the higher education students were 18 to 24 year-olds; 39.5% were 25 to 49 year-olds; and 4.1% were over 50 years old.
     

  3. A Kaleidoscope World: The Pervasiveness Of Change. One of the forces that is driving the expansion of distance and virtual learning in the United States is change: change in pedagogical thinking, change in the communications infrastructure throughout the country, and change in the capacity and functionality of information and communications technologies. The pace of change is so great that it is almost impossible to get a stable picture that will be valid for any length of time.

  4. In the first place, our understanding of the nature of learning and the relationship between the learner and the educational institution is changing. At the lower levels (elementary and secondary schools), the emphasis is on learning that is student-centered, project-based, and activity-oriented. It is based largely on the pedagogical theory of the constructivists (i.e., that students must learn to construct new learning from disparate sources of information). At the higher education level, the change is reflected in a more "customer-centered" approach that affects not only how students are treated as they interact with the institution, but the very nature of the courses themselves, making them more practical, with content that the students can apply immediately in their jobs.

    Second, the information and communications infrastructure in the U.S. has expanded greatly, to the point where most households have a full range of telecommunications technologies. The technologies are becoming an integral part of life in most households. It is not unusual, for example, for middle class households to have several television sets, cable television service, a couple of VCRs, one or more computers, two phone lines, a cell phone, video games, and more. It is important to note that educational applications are not driving the increased accessibility of these technologies. Commercial interests are driving their expansion. Educators are the beneficiaries of this expanded availability of the technologies.

    Third, the technologies have experienced great expansion of functionality in recent years. Whereas in the past, cable television systems were limited to 12 channels, and computer storage was limited to 20 megabytes of storage, and telephone transmission of data was at a slow speed of 1200 baud, now the technologies have much greater capacity and functionality. Cable systems regularly carry 130 channels of programming and are expanding to offer telephony and high speed data access as well as television programs. Computer storage of 8 to 10 gigabytes and processing speeds of 400 megahertz are now available at reasonable prices. Data travel through telephone lines at up to 53 kilobytes per second. And we in the United States are blessed to have an affordable fixed-price telephone pricing system so that we can use the Internet for an unlimited amount of time each month for one low monthly charge. This is something that many other countries do not enjoy.

    Furthermore, the technological differences among the media that once separated them from each other are quickly disappearing. The emergence of a single communications platform that supports the interoperability of technologies is no longer a pipe dream. We live in the "age of convergence."

    The expanded capacity of the technology has also encouraged the development of new applications, most of which were stimulated by non-education interests, but which nevertheless hold promise for educational applications. Real Video, for example, was developed to "stream" live television and radio programming. But what potential it holds for educational applications! Likewise, video conferencing networks (such as the 400+ site Sprint Video Network) were developed to facilitate business meetings. But what potential they hold for remote site-based distance education!

    (An interesting aside about "videoconferencing" vs. "web-delivered" instruction. Videoconferencing replicates the lecture mode that is familiar to most faculty. It is site-based and teacher-centered. Therefore, it tends to be more widely accepted by faculty than web-delivered instruction, which is student-centered and non-site-based.)

    The telecommunications industry itself is stimulating further change. Industry jobs that did not even exist ten years ago now require training and work force upgrading annually, if not more often. This is having a major impact on the work force itself. For example, in a small area of Northern Virginia, there are 19,000 hi-tech jobs that are vacant because there are not workers with sufficient training to fill them.

    All of these changes are converging to create a time of unprecedented opportunity for new ways to deliver and support educational opportunities. Virtual learning is a major beneficiary of the changes.
     

  5. Growing Commercial Interest In Education. Commercialism is sweeping over higher education in the United States, from within and without. Higher education, and especially distance education, has become big business, and that has attracted commercial interests. If you doubt this, you need do nothing more than pick up The Chronicle Of Higher Education any week and look at its articles and advertisements. If you had happened to read the November 13, 1998 issue, you would have found an article ("Librarians' Newsletter Takes Aim at Commercial Publishers of Scholarly Journals") in which Mike Sosteric, an assistant professor at the Centre for Global and Social Analysis at Athabasca University in Canada, is quoted as saying: "(Higher education) is slowly and inexorably being turned into a venue for profit generation." That contention would have been bolstered by a reference to an article that appeared a couple of weeks earlier about a for-profit subsidiary that New York University is setting up to develop and offer distance education programs. NYU hopes to generate enough revenues from distance education courses to subsidize some of its higher-cost on-campus courses. They believe that the numbers of potential students world-wide support this expectation. As a precursor to this new development, NYU recently changed the name of its School of Continuing Education to the School of Continuing and Professional Education and, through its "Virtual College," has begun to offer on-line courses and degree programs in real estate (Bachelor of Science); publishing; management systems (Master of Science); hospitality, tourism, and travel administration; recreation and leisure studies (Bachelor of Science); and information technologies (Advanced Professional Certificate). Many other courses are in development.

  6. NYU's perception of the growing market for distance education is shared by The Pennsylvania State University, which last year announced that it would establish World Campus to serve students worldwide. Perhaps adding fuel to the fire is the success being experienced by the University of Phoenix, a private virtual university that has seen its enrollments rise from 31,000 in 1992 to 48,000 in 1998. (More about the University of Phoenix below.)

    The trend toward commercialism is further evident in advertisements that appear every week in The Chronicle. Hardly a week passes when Real Education (www.realeducation.com) does not have at least one full-page and several quarter-page ads welcoming new institutions that have contracted with the company to set up complete on-line degree programs. (The company claims to have more than 60 institutions on-line already.) Of note, Real Education guarantees to put 20 complete courses on-line in just 60 days and to create a complete "on-line campus" for the institution, including: a course catalog, academic calendar, inquiry and application forms, registration information, degree requirements, add/drop policies, admissions, financial aid and bursar office functions, administrative services, student services, faculty directory, academic advising, career counseling, bookstore functions, and a student union.

    Real Education is not alone in this field. The same issues of The Chronicle often feature ads from the Pangaea network ("the world's first online service wholly devoted to education and training"), which will develop "a virtual campus devoted to reaching and teaching unserved students locally, nationally, and internationally" (www.pangaeanetwork.com). In the same issue, one is likely to see a half-page ad by Microsoft, Prentice-Hall, and Real Education, announcing a series of free workshops (held in more than 20 cities throughout the U.S.) in which the attendees can "learn how to enroll more students by creating an online campus," by "outsourcing the delivery of your campus and courses."

    Earlier in 1998, The Chronicle had an article describing how the Caliber Learning Network (www.caliberlearning.com), a joint venture of Sylvan Learning Systems and the telecommunications giant, MCI Communications, was positioning itself to expand greatly its teacher education and other professional development courses that are delivered nationwide by satellite, videoconferencing, and personal computer networks to learners located at their places of business and in shopping malls.

    AT&T, the long distance telephone giant, has established the AT&T Learning Network, and through the network has assembled a "Virtual Academy" (www.tramline.com) "to help address the growing need teachers have to access professional development opportunities in new ways." AT&T has tapped several institutions with distance education programs to provide in-service professional development opportunities for teachers. The participating institutions include: Western Governors University; Penn State's World Campus, George Washington University, Montana State University, and T.H.E. Institute. The "Premier Courses" that these institutions are providing help teachers meet two requirements: to effectively integrate technology in their classrooms, and to maintain their professional credentials with relevant and timely content.

    These companies are but a small part of a rapidly growing field of commercial companies that are tapping into what they see as a large and growing source of revenue, distance higher education and professional education. Others include IBM, with its e-business Solutions program (www.ibm.com/e-business), Lotus (now a subsidiary of IBM), with its LearningSpace platform (www.lotus.com/learningspace), International Thompson Publishing's World Class Learning (www.worldclasslearning.com) ("anytime, anywhere for any learner, from any instructor" courses), and Embanet, a small Canadian company that is wooing U.S. institutions (www.embanet.com). Some few are marketing isolated computer applications; most are selling complete turnkey solutions in which they receive a continuing revenue stream from the tuition generated.
     

  7. The Importance Of Partnerships And Alliances. When information and communications technologies first started to become available to IHEs, and the Internet was a friendly faculty-led environment, some IHEs began to explore ways to transfer some of their courses to this new medium. At first, it seemed simple, quick, and inexpensive. However, as those institutions gained experience with the process, they began to realize that if they were to serve students well, it was not sufficient to create "shovelware" courses (i.e., old class notes just shoveled into an electronic format). They began to apply instructional design principles to the process. And the cost and timelines began to grow. Soon, the institutions realized that if they were to use the power of the new technologies to their fullest, they could not do it alone. It made sense to "partner" with other like-minded institutions and commercial companies that had skills that the IHEs lacked. Thus, new alliances of institutions and companies began to emerge. Some are "direct" alliances, such as universities joining together to develop and offer a new degree program. Others are "third-party" alliances, such as the 180 institutions that cooperatively offer degrees through the Public Broadcasting Service/ Adult Learning Service's "Going The Distance" program (www.pbs.org/adultlearning). This has given rise to a whole new industry of "third-party" facilitators of distance and virtual education.

  8. A New Learning Paradigm For Virtual Learning. As IHEs got more experience with offering virtual courses, some began to realize that the new delivery platforms demanded a new paradigm of learning. It was no longer feasible to use the "sage on the stage" paradigm of traditional education. The learners needed to play a much more active role and they needed wide flexibility in when and how they accessed the faculty member, other students, and instructional resources. The role of the faculty member had to change. The types and quality of instructional resources that support learning had to move beyond the traditional textbook model.

  9. Many institutions have tried various new approaches, and the search continues. One paradigm that holds great promise is the model of "The Four Conversations." The model places a strong emphasis on the dialogic nature of learning. It maintains that all learning consists of four types of dialog:

    a. the "conversations" a learner has with an instructor;

    b. the "conversations" among groups of learners;

    c. the "conversations" a learner has with instructional resources; and,

    d. the "conversations" a learner has with him/herself (i.e., reflection).

    The challenge for communications-based distance and virtual education programs is to make appropriate use of communications technologies to support each of the four dialogs. An assessment of distance and virtual education programs would examine: how well the programs facilitate the learner communicating with the instructor (asynchronously or in real time); how the learner can contact other students to discuss issues and study together; how the learner has access to the instructional resources of the course and the tools needed to use those resources; and how the program encourages the student to assemble and reflect on the information gotten through the first three conversations.
     

  10. Focus On A "Whole Cloth" (Systems) Approach. The developers of early distance education programs tended to focus exclusively on the development, packaging, and delivery of course materials. As IHEs have gotten more experience, and as they have felt the need to provide greater customer service, they have expanded greatly their vision of what is needed to have a quality distance education program. In recent years, in part fueled by federal government programs (especially the Fund for the Improvement of Post Secondary Education – FIPSE) (www.ed.gov/offices/OPE/FIPSE) and some private foundations, IHEs have begun to devote as much attention to student support services as to the course materials – support services such as on-line course and program information, on-line registration, on-line access to library resources, on-line ordering from a bookstore, on-line access to financial aid information, easily accessible counseling service, and other non-academic services that are normally available to on-campus learners. The idea behind these efforts is that the distance learner is not a second-class enrollee; s/he should have all the services of the institution as easily available as the course materials themselves.

  11. A Trend Toward "Unbundling" Of The Educational Process. Reference to some of the advertisements from The Chronicle cited above suggest that IHEs might want to "outsource" some of the services they provide to learners. This is part of the trend toward "unbundling" of certain aspects of the traditional academic program. Until recently, the university was a self-contained society. Faculty members developed courses and course materials, offered the courses, and assessed student performance. The university provided pre-enrollment, enrollment, financial aid, record-keeping, and transcription services. It also provided instructional support services such as a library, computer labs, bookstore, and student union, complete with club houses, dining rooms and restaurants, and meeting places. Many provide complete housing service. More recently, universities have begun to examine this process and ask which are the "core" functions that must be done by the university and which functions might be "outsourced" to other organizations or companies that might do them more efficiently. Many, if not most, universities today contract with food-service companies to operate the dining rooms and restaurants on campus. Many are turning their bookstore operations over to commercial companies. Many are contracting out the maintenance of campus facilities.


  12. Until now, all of the outsourcing of services has been in the business and administrative area. It is only now that some universities have begun to consider unbundling instructional services. (This is not entirely true since most universities have continued to rely on textbook publishers to develop the core instructional materials for classes – the textbook – although always giving the instructor absolute discretion on how those instructional materials are assembled for each class.) Some universities today are considering outsourcing student support services such as counseling and financial aid. A few are even examining the feasibility of unbundling some of the "core" instructional services, such as assessment, and outsourcing that to other organizations. (The latter is especially true for some few universities that are working closely with employers to develop tailored degree programs.)
     

  13. Other Driving Forces Behind Virtual Learning. Some of the forces that are driving the development of virtual learning in the U.S. can be seen in the sections immediately above. Others include:

VIRTUAL UNIVERSITY DEGREE PROGRAMS

By law and tradition, education in the United States has been a local and state responsibility. That is one reason why the U.S. has not had a nationwide institution equivalent to the British Open University. Although U.S. universities have, for years, drawn students from all over the country, their programs have been perceived as local and not national programs. Each institution is licensed in the state in which it operates and is accredited by a regional accreditation association. It is only in recent years, as institutions have begun to introduce distance education programs that do not honor traditional institutional boundaries (or even political boundaries), that this system of licensing and accreditation has been challenged.

A recent study by the Western Cooperative for Educational Communications (WCET), a program of the Western Interstate Commission for Higher Education (WICHE) (www.wiche.edu), documented the extent to which 1,400 of the nation's 3,000 colleges and universities offer distance education courses and programs. The study found that 79% of all the institutions offer one or more distance education course (broadly defined to include correspondence courses, telecourses, Web-based courses, site-to-site videoconferencing, and other delivery modes), and one-third offer one or more complete degree programs at a distance. Those data are consistent with the findings of other recent studies. Most of those institutions offering complete distance education program do so as an extension of their campus-based programs, which continue to dominate their mission. Only a few U.S. IHEs, such as National Technological University, Western Governors University, and the University of Phoenix, can be considered to be "virtual universities" in the sense that other countries have such institutions.

Interest in virtual learning at the university level is so great that many traditional universities are rushing to create Web-based courses just so that they can say they are offering virtual learning opportunities. The interest has also spawned the development of a new monthly on-line journal, the Virtual University Gazette (www.geteducated.com/ vugaz.htm) that tracks new programs not only at universities but also those offered by the professions and business and industry. The Gazette is published by Vicky Phillips, CEO of Lifelong Learning (Waterbury, VT), a distance learning consulting firm.

Phillips has also co-authored, with Cindy Yager, The Best Distance Learning Graduate Schools, a 322-page publication that profiles 195 accredited graduate schools that offer complete degrees at a distance. Published by The Princeton Review and Random House Publishers, (www.randomhouse.com) the 1999 edition has several chapters of advice for the reader, on such topics as what to look for in distance education programs, how to select among delivery technologies, and how to seek financial aid to pay for the degree. The publication includes degree programs that are delivered through the Internet, videocassettes, audiocassettes, broadcast and cable television, and computer technologies. It also includes a chapter on corporate-sponsored graduate degree programs.

Some of the virtual degree programs chosen for inclusion in this chapter as leading edge programs are offered by "virtual universities," others are offered by "dual-mode" institutions.

Free-Standing "Virtual Universities"

Regents College

Regents College of New York State (www.regents.edu) bills itself as "America's First Virtual University." It is an unusual institution in that it does not itself offer courses of study, but rather certifies what the student has learned from other sources. The College puts it this way:

"We believe that what a person knows is more important than how or where that knowledge was gained. Since 1971, we have been providing adult learners the means to demonstrate and validate the learning they have achieved, whether by traditional college classroom study, college-level proficiency examinations, or evaluated military and industry training."

Regents grants its credits and degrees by evaluating the student's prior learning, offering exams for various courses, and "banking" credit earned through various other pathways. The College currently offers 30 Associate and Bachelor degrees in Business, Liberal Arts, Nursing, and Technology. A Master of Arts Degree in Liberal Studies has just been added.

A large portion of the Regents College student body is comprised of members of the U.S. military community. Because they are transferred often, military personnel have often found it difficult to pursue college degrees. Regents overcomes that barrier by recognizing credit earned at any U.S. regionally accredited IHE as well as training courses sponsored by the Department of Defense, other government agencies, and business and industry. Credit award is based on the recommendations of the American Council of Education (ACE), and the College awards over 50,000 college credits annually for military experience alone. Since 1971, over 79,000 adult learners have earned Regents College degrees, and more than 33,000 of those graduates (42%) are military service members.

Regents College currently enrolls approximately 17,400 students per year. About 11,000 of them are pursuing Nursing degrees (making Regents the largest Nursing program in the United States); 4,000 are in Liberal Arts; 1,300 are in Business, and 1,100 are in Technology.

Regents offers a wide range of support services for its students. Its "Electronic Peer Network" supports Discussion Groups (allowing members to participate in threaded discussions related to areas of study and special interests), Chat Rooms (allowing students to participate in real-time discussions with other students), and a Student Directory (facilitating contact among students). In development are a Book Exchange (allowing students to buy and sell used books for courses), a Message Board, and a Distance Learning Center (which will contain student ratings of distance courses and examinations taken from U.S. colleges and universities).

In recent years, Regents College has greatly expanded the availability of its course examinations by partnering with Sylvan Technology Centers. Through those Centers, Regents College exams are available six days per week throughout the United States and in Canada, American Samoa, Guam, Puerto Rico, Saipan (Northern Mariana Island), and the Virgin Islands. The College has also partnered with Specialty Books, one of the nation's leading collegiate bookstore operators, to provide its students with access to almost 600,000 course books and computer software that they can order by a toll-free phone call, with shipment promised within 24 hours.

Regents College is sensitive to the fact that most of its students are working people with limited resources. Accordingly, they try to keep their costs low. For instance, the current fee for evaluation of a potential student's prior learning portfolio is $150, and half of that will be credited toward enrollment fees if the student decides to enroll in the College.

National Technological University

National Technological University (www.ntu.edu) is a free-standing virtual university that evolved over a decade from projects that were designed to provide continuing education for engineers. Engineering schools that were members of the American Association for Multimedia Continuing Education for Engineers (AAMCEE) would videotape on-campus courses taught by their faculty members and make those courses available to engineers at their places of work. They would contract with employers who would pay their engineers' tuition plus a premium so that the engineer did not have to leave his place of work to take the courses. Over time, some of the participating institutions developed microwave systems to deliver their courses to engineering companies in their regions. Eventually, NTU was formed to deliver those courses nationwide by satellite delivery. Since its formation, NTU expanded its horizons beyond the engineering profession, and now offers courses in engineering, business, and nursing.

Today, National Technological University is a cooperative effort by 50 major universities to provide graduate and continuing education for today's busy professionals and managers. The member universities are linked by satellite telecommunication and compressed digital video technology to more than 1,000 work locations internationally, and by interconnections to other regional networks to another 350 sites in North America.

By means of instructional television, professional workers can remain at their job sites and tune in to courses offered by top faculty and experts of the nations' leading engineering schools and other organizations. In 1996-97, they were able to choose from more than 500 academic courses providing 22,000 hours of instruction, plus another 500 days or 3,000 hours of continuing education. In that same year, 1,300 working professionals and managers were admitted to NTU degree programs. Continuing education enrollment exceeded 110,000.

NTU offers 14 master's degree programs designed specifically for technical professionals. It does not award bachelors or doctoral degrees. All academic courses offered by NTU are delivered on NTU's instructional television network via satellite to member organizations located around the world. There is no resident campus. There is a one-time fee for access to the NTU Network, which does not include the tuition and registration fees for courses taken at the site.

University Of Phoenix

The University of Phoenix (www.uophx.edu) is a private virtual university that has been accredited since 1978. It was one of the first universities to recognize the need for targeted degree and continuing education programs for adults.

Today, with over 53,000 students, the University of Phoenix promotes itself as the largest private accredited university for working adults. It has provided degree and certificate programs to more than 371,000 persons in the United States, Puerto Rico and dozens of foreign countries.

The cornerstone of the University of Phoenix's educational philosophy is the recognition of the distinction between the younger student (still deciding on a career) and the adult student (who has already established personal and professional goals). They have developed academic programs that allow mature students to benefit from the integration of work and school. Most of the University's faculty members are working practitioners, experts in their field.

The University of Phoenix offers graduate and undergraduate degree programs and certificate programs, many of them on-line. It has structured its courses so that students take one course each five to eight weeks because research shows that adults learn best in an atmosphere of concentrated immersion. The program runs throughout the calendar year, allowing students to start anytime at their convenience.

Courses are offered on-site at University of Phoenix learning centers situated in fourteen states several foreign countries, as well as through the World Wide Web.

The University of Phoenix is owned by the Apollo Group, a company that is listed on the NASDAQ stock market.

Western Governors University

The Western Governors University (www.wgu.edu) is a new, student-centered university (it accepted its first students in the fall of 1998) that is founded on the principles of distance and virtual learning. It brokers and offers courses from dozens of colleges, universities, and corporations from all over the world. It delivers the courses using both high-tech and low-tech approaches, from Internet to satellite to "snail mail." The university uses a "competency-based" approach to education that allows the learner to build a portfolio of skills already learned and take only those courses needed to complete a degree. The student chooses courses from a "SmartCatalog" that the University has developed – a directory of programs, advising services, and resources that are available through the University. An on-line library containing more than 60 full-text databases is included.

Here is how Western Governors University (WGU) portrays itself to students:

WGU is a real university, just without a physical campus. What that means to our students is that there are no limits. You can take some of the best courses from institutions all across the country, all without ever leaving home!

One interesting aspect of Western Governors University is that the initiative to create it came from the Governors of thirteen states who recognized that they could not individually afford to provide sufficient continuing education opportunities to adults in their states. So, they pooled their resources to create a single, region-wide institution.

Another interesting aspect of WGU is that the administration chose not to try to develop and operate all the subsystems of the university within the university itself. One of the first steps they took in creating the university was to solicit proposals for the development of the "SmartCatalog," the library, and the university bookstore. They were among the forerunners in implementing the idea of "unbundling" and "outsourcing" selected university functions. WGU even outsources its instructional program, with courses being provided by about two dozen "education providers."

The academic program of Western Governors University is young and expanding. Currently it consists of an Associate of Applied Science in Electronic Manufacturing Technology and an Associate of Arts degree program, as well as many individual courses taught by faculty members and professionals at institutions and corporations that are participants in WGU.

The September 25, 1998 issue of The Chronicle of Higher Education ran a story about WGU under the headline, "Few Students Enroll at Western Governors U." Was this an early warning signal that the bloom was off distance and virtual education? The story reported that only 75 persons had applied for admission in first the two weeks after the University opened its World Wide Web site for enrollment! The University had projected that up to 5,000 students would enroll in its first year. They were certainly off to a slow start. University officials said computer glitches were partly to blame (some people were prevented from connecting to the site for ten days). They also pointed to the fact that the University had already filled thousands of requests for information by mail prior to the initiation of the Web site. (Author's note: the University did not have a very effective campaign to promote the opening of its Web site for enrollment. It might take some time before the University's name is firmly embedded in the various search engines that learners use to find such opportunities.)

California Virtual University

The state of California was the only Western state that chose not to participate in the Western Governors University. California policy makers believed that they had enough of a critical mass in that state alone to warrant the establishment of different arrangements for distance and virtual education. They chose, instead, to establish the California Virtual University (CVU). Like the Western Governors University, it is largely a broker of instruction and student support services. The University's literature states plainly that, "the California Virtual University does not grant degrees or certificates, or answer individual questions about courses." Rather, the University helps learners further their educational goals by linking them to on-line courses and other services offered by the state's colleges and universities. Through the University's Web site (www.california.edu), persons can find out about courses and certificate or degree programs offered at a distance by California's IHEs and be linked to a campus to enroll or find out more information.

The institutional response to the California Virtual University idea by the IHEs in the state has been swift and strong. When it was launched in the beginning of 1998, 65 public and private accredited colleges and universities were listed in the University catalog, offering about 800 distance education courses. Six months later, the participation had grown to 95 institutions offering about 1,600 courses. Ultimately, 240 colleges and universities are expected to participate in CVU within the next three years.

Like the Western Governors University, the California Virtual University has strong support from the state's governor. Also like the WGU, there is indication that CVU will continue to "unbundle" the traditional functions of the university. Not only will it rely entirely on its participating institutions for the instructional component, it has now turned the operation of its Web catalog of on-line courses to a non-profit foundation that was formed by educators. The California Virtual University Foundation includes the state's main university systems (the University of California, California State University, and California Community College organization) and several corporations, such as Sun, Cisco Systems, Pacific Bell, Oracle, and International Thomson Publishing, each of which has contributed $75,000 to the project.

Concord University School of Law

Concord University School of Law (www.concord.kaplan.edu) is a new institution established by Kaplan Educational Centers in October 1998 to offer a juris doctorate degree wholly online via state-of-the-art technology. The target learners are working students, professionals, family caretakers, learners in rural communities, and others whose circumstances prevent them from pursuing a legal education at traditional institutions. The degree is a four-year graduate program.

Students will view lectures on the Internet at their own convenience 24 hours a day, seven days a week. The lectures will be presented using streaming technology. Students will have on-line access to a law library to complete their assignments and fulfill curriculum requirements, including case studies, legal arguments, and statutory codes. They will also take interactive exams online.

In establishing Concord University, Kaplan, a subsidiary of The Washington Post, is building on its years of expertise in offering LSAT preparation classes that help students succeed in law school. The University will complement Kaplan's 1,200 study centers in the U.S. and abroad, where it offers test preparation, training, and career fairs.

"Dual-Mode" Distance Education Degree Programs

Colorado: A Hotbed Of Distance And Virtual Learning.

For some reason, the state of Colorado seems to have nurtured more distance and virtual learning programs than almost any other part of the United States. It is the birth place of the Western Governors University. It also is home to Colorado State University, where the National Technological University was born. It has seen the creation of Mind Extension University (now Knowledge Online), the College Connection, and the International University by Jones Intercable Company. It boasts the Colorado Community College Online, and a host of other distance and virtual learning programs such as the Colorado State University Masters in Business Administration (MBA).   The Colorado State University MBA (www.biz.colostate.edu/html/acad/grad/ dist/distindex.html) can be earned in two years or four years. Students are sent a videotape of each class once a week; tapes can be viewed at home, according to each student's schedule. Professors assign projects and assignments that must be completed within a specified time period. Much of the coursework is completed using the Internet.

Asynchronous interaction with the faculty and other classmates can occur through a number of resources and paths: the Internet/World Wide Web, FAX, or telephone. Each student in the program is now required to have access to a computer and to the Internet.

Another Colorado distance education program is Colorado Community College Online (www.ccc.live.realed.com), which is composed of the 13 colleges in the Colorado Community College and Occupational Education System (CCCOES). Through CCC Online, students can earn fully accredited Associate of Applied Science Degrees and Certificates in various disciplines (Business, Occupational Safety, Emergency Management and Planning). CCC Online enhances instructional services to students by offering on-line communication with faculty and fellow students who may be anywhere in the world.

Students may take courses "anytime-anywhere" at their convenience. CCCOES colleges have standing transfer agreements with most of the four-year public and private colleges in Colorado. In addition, there are transfer agreements with colleges both in-state and out-of-state which offer Baccalaureate completion programs also using distance/electronic technology. Among these are Regis University, Governor's State University, and International University.

University of Maine System -- UNET

The University of Maine formed its Network for Education and Technology Services (UNET) (www.unet.maine.edu) in 1997 by merging what had been the Education Network of Maine with the System's computing and data processing services. UNET provides distance learning and student support services to learners throughout the state. The System has built a statewide network of learning sites, most located on University campuses or in high school buildings.

Through UNET, students can pursue a variety of Associate, Bachelor, and Masters degree programs, as well as certificate programs. Most of the courses are site-based, although some have been converted to Web-based courses that are offered through the WebCT software application.

Private Virtual Degree Programs On The Drawing Board

The rapid growth of interest in distance education and its apparent acceptance by a growing segment of the higher education community has led to the emergence of several new, private, for-profit virtual universities that are in various stages of becoming accredited universities.

Magellan University (www.magellan.edu) was established a couple of years ago and now claims to offer 70 courses. Their on-line catalog lists 14 short courses in advanced mathematics, six courses leading to Microsoft Certified Systems Engineer (MCSE) certification (total cost is between $2,000 and $4,300 depending on whether it is taken entirely over the Web or in part in the classroom), and over 50 "flexible-length" courses in desktop software training (e.g., Microsoft Word, PowerPoint, Excel). College credit is currently available only for the MCSE courses through a partnership with Pima Community College, in Tucson, Arizona. The University has been in the process of developing its own degree programs for some time.

Another new institution is Athena University (www.athena.edu), which is administered by VOU Services International. Virtual Online University (VOU) was established in 1994 and has been offering online teaching since the World Wide Web was privatized. In 1997 it was reorganized and re-incorporated into VOU Services International to reflect its consultations and collaborations with colleges and universities worldwide. With offices located in Columbia, Missouri, VOUSI has established collaborations with institutions in China, Europe, Africa and the Middle East.

Athena University is a non-profit institution founded to provide high-quality educational opportunities on the Internet as inexpensively as possible. (Tuition is currently only $100 per credit hour.) Its focus is on providing an integrated, interdisciplinary curriculum in the Liberal Arts. It provides Bachelor degrees in History, Languages, and Math, Science and Computers, and a Masters in Business Administration. It is not clear from the literature whether Athena University is an accredited institution.
  
VIRTUAL SCHOOL PROGRAMS (K-12)

For the past century and a half, the U.S. has built a system of elementary and secondary education (K-12) based on the principle of local and state control of schools. The federal role in education is minimal, and the federal contribution to elementary and secondary education is less than 10% of the total cost. Consequently, the U.S. does not have a tradition of national schools. That might change because of the availability of information and communications technologies and the impact they are having on education in the U.S.

Nevertheless, there is a need for some instructional services that might be shared by local schools, services that are too expensive for schools to afford individually. There is also a need for teacher training that cuts across traditional school district boundaries. The latter need has been magnified by the recent adoption of New Academic Standards in most subject areas, thereby necessitating in-service education for all current school teachers and new formation programs for pre-service teachers.

Home schooling, a fast-growing phenomenon in the U.S., has created an additional market for companies that are providing or contemplating the development of K-12 instructional programs that take advantage of information and communications technologies.

The virtual learning programs chosen as examples in this section are considered to be leading edge programs because of the infrastructure they are putting in place or the potential impact they will have on the way elementary and secondary education is offered in the 21st Century.

The Star Schools Project

Two of the main roles the U.S. federal government plays in education are to encourage equity in educational opportunity and to stimulate advances in educational practices. The Star Schools Project (www.ed.gov/prog_info/StarSchools) was instituted in the 1980s to contribute to both areas. It was noted that many rural and poor schools could not afford to hire and retain qualified teachers in mathematics, the physical sciences, and foreign languages at the high school level. So, the U.S. Department of Education instituted the Star Schools Program in 1988. It funds multi-year projects that use communications technologies (originally satellite television; now a combination of satellite, microwave, cable, and the World Wide Web) to bring outstanding teachers of those subjects to schools that had previously been unable to offer such courses to their students.

Since 1988, millions of students have enrolled in courses (such as Physics, Biology, Advanced Algebra, Calculus, Japanese, Russian) that they would previously never have been able to take. It is estimated that in one year the Star Schools program serves more than 1.5 million students in all 50 states in the U.S. In recent years, Star Schools projects have included instructional modules, video field trips, enrichment activities and semester-long and year-long courses. Through Star Schools, students can question astronauts about the principles of physics. Japanese- and German-language students can talk with native speakers and visit Japan and Germany through live and interactive teleconferences. For most students served, distance learning is their only access to science, math, foreign language and advanced placement courses.

The Universal Service Fund

In passing the Telecommunications Act of 1996, the U.S. Congress mandated that a portion of all telephone bills should be set aside to fund the development of telecommunications infrastructure and services in the nation's elementary and secondary schools and public libraries. While it has taken some time to write specific regulations that the Congress could approve for the implementation of this Act, the principles of the Universal Service Fund (www.ed.gov/Technology/eratefacts.html) are worth noting here for the potential impact that they can have on virtual learning throughout the country (and, perhaps, the world). And, while the Fund was capped in the law at $2.25 billion annually, Congress has already made it clear that the final appropriations figure will be substantially lower than that.

The Fund was created to make telecommunications services affordable for every school and library. A school or library will receive discounts of 20% to 90% (the exact amount depends on the number of disadvantaged students in a school or community) on telecommunications services, internal connections, and Internet access. Discounts are applied to the full price, and the school or library will pay for the portion of the price that remains after the discounts are applied. The portion of the price that is discounted will be paid from the program fund directly to the service provider.

Universal Service Fund discounts can be applied to a school's or library's internal connections, telecommunications services, and Internet access. Although the Fund will not pay for desktop computers, learning software, or teacher/librarian training, schools and libraries can use the funds they save on telecommunications infrastructure to support these elements of a comprehensive technology plan.

One benefit of the Fund that is already being seen is that it has forced schools and school districts to develop long-term technology plans.

Florida High School And The Florida Distant Learning Network

In 1996, the Orange County (Florida) Public Schools introduced an experimental WebSchool that offered online courses, SAT Preparation, and Computer Programming, to Orange County students. Just as Orange County was venturing into cyberspace, Alachua County (also Florida) was also proposing an online school to span the state. Thus, from collaboration between the two counties, The Florida High School (www.fhs.net) officially began in August 1997 as a joint project, with fifteen educators who serve in administrative, instructional, and/or developmental jobs. The project's mission is to place a complete high school online by the year 2001, which will include those courses and student services that will enable students to successfully transition to postsecondary educational institutions and to the workplace. To maintain high quality, course content will meet the requirements of the Florida Sunshine State Standards as well as important criteria such as the SCANS competencies that are supported by both the education and business communities.

Florida High School's first students enrolled for courses that began in January 1999.

At the same time, the state of Florida has also created the Florida Distant Learning Network (FDLN) (www.firn.edu/fdln) to assure its citizens access to advanced telecommunications services that will complement the provision of educational and health care services. The idea behind the legislation establishing FDLN was to establish a coordinated system for cost-efficient advanced telecommunication services and distance education. The mission statement of FDLN requires the organization to:

California Distant Learning Program

Perhaps the program that comes closest to virtual learning programs of other countries at the elementary and secondary level is the California Distant Learning Program (CDLP) (www.rscs.rssd.k12.ca.us). This is the first K-8 on-line distance learning program to appear in California. It is perhaps the only complete program in the U.S. at this point. The Ready Springs Charter School in Penn Valley, CA, is offering this innovative learning option for elementary age students. Students and parents who choose this program will find three curricula on-line allowing for choice in education.

CDLP seeks to recognize the unique interests and learning styles of each student. Because of this uniqueness, CDLP offers options to parents and students in order to design a specific plan for each child that is age, interest, and academically appropriate. The curricula include Natural Learning Rhythms, a holistic curriculum offering age-appropriate teaching techniques; a multi-sensory curriculum based on hands-on learning activities; and a traditional academic curriculum suggesting skills a student should address or master at each grade level. Parents, students, and a CDLP resource teacher coordinate and co-create a course of study based on each student's interests and skills level.

CDLP is part of the public school system. Any parent who is a resident of California may enroll their child with the CDLP if they are not enrolled in another public school.

Cable In The Classroom

In 1989, the cable industry established Cable in the Classroom (CIC) as a public service to schools throughout the United States. The idea behind Cable in the Classroom (www.ciconline.org/home.htm) is to place in the hands of teachers instructional resources that take advantage of the power of the technologies to enhance teaching and learning. Two types of cable entities join forces to support Cable in the Classroom: cable system operators (such as TCI, Time Warner, MediaOne and Cablevision), and cable program networks (such as Arts & Entertainment, CNN, Discovery, and ESPN). The cable system operators have committed to provide every school passed by their systems with a free cable connection and free basic cable service each month. Consequently, more than 78,000 of the nation's 90,000 elementary and secondary schools have a cable connection. The cable program networks have committed to provide more than 500 hours of programming each month, programming that is educational, free of charge, commercial-free, and cleared for recording and retention by teachers for at least one year. Through CIC, the cable industry also has trained more than 7,500 teachers each year for the past ten years to use these technologies effectively in their classes.

While not a virtual learning institution in itself, CIC provides teachers throughout the U.S. with vast multimedia resources that can be used in distance and virtual learning. The resources cover most subjects and all grade levels. For example, Nickelodeon offers programming and support materials for young children; the Arts and Entertainment channel offers, among other things, biographies that are appropriate for use in high school courses. Some of the program networks, such as Discovery, have gone to great lengths to correlate their broadcast programs to the New Academic Standards and have placed those correlations and extensive curriculum materials on their Web sites. The CIC Web site is a "gateway" to the Web sites of all the cable program networks.

As cable companies gear up to offer Internet service through high-speed cable modems, they have extended their commitment to education to include one free cable modem to each school that is passed by the new service. They also have funded the expansion of CIC's training program to create the CIC Professional Development Institute which will, starting in 1999, train between 50,000 and 75,000 teachers each year to integrate not only video technologies but also the Internet and World Wide Web effectively into their classes.

University of Pennsylvania High School To College Program

The University of Pennsylvania has teamed up with the Sylvan Learning Corporation to offer high school students a distance education opportunity to experience a university-level course while at the same time earning university credit. Through the PennAdvance Program of its College of General Studies, the University of Pennsylvania (www.advance.upenn.edu/pub/index.real) invites high school students "to discover what it's like to take a real Penn course and earn a Penn transcript." Courses are offered in Calculus for the Natural Sciences, Introduction to Psychology, and Introductory Micro Economics.

PennAdvance courses are delivered in collaboration with the Sylvan Academy (and its Caliber Learning Network) (www.sylvanlearning.com) and are taught with a combination of advanced technologies that create powerful learning experiences for every student. The courses use a combination of broadcast delivery and World Wide Web-based support to allow students to receive an Ivy League learning experience in multiple cities across the country -- without requiring the students to travel to the university in Philadelphia.

A live broadcast is delivered to students weekly at a Caliber Learning Center in their neighborhood. Instructors and students interact live with each other across the country through Caliber's combination of satellite broadcasting, two-way video conferencing, and computer networking. In between the weekly broadcasts, the course Web site extends the learning experience. Using live chat, email, and threaded discussions, the Web site functions as a communications center. Each student can get the help s/he needs from the instructors and from fellow students. Homework and quizzes are submitted online for instant grading, and the entire course syllabus, lecture notes, practice problems, and reference materials are always available to the student through the Web site. 

VIRTUAL PROFESSIONAL DEVELOPMENT PROGRAMS

This section is offered to the reader as a separate category of virtual learning because often these programs are offered outside the framework of the traditional education system, both at the elementary/secondary and the higher education levels. Some of these programs are offered by professional associations, others by traditional universities. Some are tied in with professional licensing certification, others are not.

Engineering Education

In addition to the National Technological University described above, several traditional U.S. universities are using information and communications technologies to extend their traditional engineering degree programs to engineers located anywhere in the U.S. or beyond. Columbia University, for example, has established the Columbia Video Network for precisely that purpose. The Network's Web site (www.cvn.columbia.edu) states its mission in these words:

Columbia University offers something rare ... a chance to travel to one of the world's great universities and study with the brightest minds in their fields without leaving your community, your family, or your job. Columbia Video Network brings graduate engineering education to you. Columbia Video Network is a distance learning gateway to Columbia University's Graduate School of Engineering. CVN students earn the same credits and degrees as their on-campus counterparts.

Degree programs are offered in Computer Science, Electrical Engineering, Mechanical Engineering, Engineering Management Systems, and Materials Science.

The Columbia Video Network (CVN) was established in 1986 to meet a growing need for flexible graduate engineering education delivered to the working professional. CVN was specifically designed to address the needs of busy engineers who wish to continue their professional education and development without having to return to campus. CVN promises its virtual students the same benefits and privileges of a Columbia Education enjoyed by on-campus students.

Virtual learners (Columbia calls them "off-campus students") enroll in Columbia courses taught by Columbia University professors, have full access to Columbia University faculty, and the same Columbia University degree as on-campus students. CVN delivers course lectures to off-campus students by videotape or through videoconferencing, while course materials and syllabi can be easily accessed on the World Wide Web.

Teacher Education

Columbia University, through its Teachers College, also offers a virtual certificate program in teacher education (www.tc.columbia.edu/~academic/ceoi/distlearn.htm), in Instructional Design and Computer Mediated Instruction. The on-line courses are rich in human interaction and include collaborative projects. Students may take them at the time and place of their choosing within broad time parameters set by the University. They are not required to travel to the Teachers College campus but Web access is required. The courses may be taken for three credits or for non-credit. Course fees are $610 per credit or $495 for the entire non-credit course.

The courses are delivered through software that enables group collaboration, allowing students to contribute at home, at work or while traveling, at any time or place of their choosing. Discussions are text-based and unfold over the course of hours or days. Students have the opportunity to converse and work with classmates whose geographical locations may span regional and possibly national borders.

In California, there is a major effort under way to provide basic credential classes to the many elementary school teachers who are being hired without credentials. The California State University System has developed the Distributed Learning Network in conjunction with Simon Schuster Publishing, KCET public television station, and Los Angeles County classroom teachers to create video course modules in reading methods, mainstreaming of special education students, classroom management, educational technology, and cross cultural language and academic development strategies. Those courses are aired statewide and are supplemented with e-mail, telephone conferences, and a dedicated Web page for each course.

Health Services Education

A young and still developing service for health care providers is Continuing Education for Health-care Providers (CEHP) Online (www.cehponline.com). Currently limited largely to the dental profession, CEHP Online contracts with prominent authors to create on-line courses on professional topics in dentistry, including aesthetics, crown and bridge work, new technologies and dental material, periodontics, endodontics, pain management, and practice and financial planning. CEHP Online allows professionals to attend courses in the privacy of their offices or homes, 24 hours a day from anywhere with just a computer and a telephone line. It encourages them to become part of a global professional community. 

VIRTUAL TRAINING PROGRAMS

In the past, most businesses would have turned to universities and community colleges to train their employees. Today, however, many businesses are setting up their own training programs and even complete institutions. The focus of these efforts is often the development of training that is more focused and immediately practical than the courses that IHEs are interested in providing.

Not all business training programs provide virtual learning opportunities. However, since many businesses in this day of global commerce have operations scattered throughout the world, many are turning to distance and virtual learning to continually upgrade the skills of their scattered workforce and to educate their customers about the benefits of new products as they are introduced. Consequently, corporate training programs range from internal staff development to wide-scale customer education. A few exemplary programs provide some sense of the vast range of training applications.

Work Force Training

It is difficult to grasp the extent to which businesses are using distance and virtual education methods to train today's work force. All businesses are feeling the need to train larger cohorts of the work force than ever before. Shorter product cycles and a rapidly expanding knowledge base put tremendous pressure on businesses to upgrade the skills of their workers in a timely, effective, and economical manner. The American Society of Training and Development (ASTD) estimates that in the next 10 years, 74% of today's workers will need retraining. Those numbers, plus the fact that many workers cannot afford to interrupt their careers for full study in traditional settings, have forced corporations to explore new forms for work force training. In some cases, the scope of the challenge is enormous.

For example, Ford Motor Company recently received an award from One Touch Systems for training a total of 405,980 worker-students in 1997. The U.S. Social Security Administration, which operates the largest and busiest interactive video training network in the federal government, received an award for the most participants in one class -- 1,408 students. JC Penny Company was cited for having the most student interactions in one class. These are three large organizations that are regularly using information and communications technologies to train vast cohorts of their work force.

Many companies have begun to use the information and communications technologies to deliver training in those same technologies at a distance. It is now possible, for example, to take complete certificate training programs on-line and to become certified as a Microsoft Engineer or a Novel Network Administrator.

Digital Think (www.digitalthink.com) is a new privately financed company (founded in San Francisco CA, in March 1996) that promotes itself as a "Web-based trainer." Its courses create an online community of students, tutors, and instructors, in classes that are "more interactive than textbooks and much more convenient than brick-and-mortar, fixed-time classroom instruction."

Digital Think contracts with best-selling authors and topic experts to create original content for Web-based courses. In addition to the role played by the instructors, tutors answer email messages and engage in threaded discussions and chat sessions with the students. Digital Think sells Web-based courses directly from its Web site and to corporate training departments. Course prices currently range from $125 to $450 per student.

Digital Think's training courses are offered for Continuing Education Units (CEUs) which are convertible to college credit under an arrangement that the company has with the University of Phoenix (see the Virtual University Degree Programs section above).

Digital Think is not alone in offering such courses. Dowling College Institute (www.dowling.edu), located in New York, offers a suite of Microsoft Office training programs via e-mail and on-line. It has served students from all over the world. Each course consists of fifteen or sixteen lessons and costs $60.

QuickStart Technologies (www.quickstart.com/etraining) provides online access to the tools and study materials necessary to prepare for Microsoft certification exams. Those resources can also be used to just brush up on product knowledge. The courses are highly affordable at a cost of $199 per student for unlimited 90-day access to the virtual campus.

Wang Global Virtual University now provides Internet training and mentoring programs to its work force of over 2,500 Microsoft Certified Professionals through Scholars.com (www.scholars.com), and will be providing technical training to its 15,000 technical consultants worldwide through the same platform.

Many other companies are making similar uses of information and communications technologies to train their work force and to introduce their products to customers.

The Public Broadcasting Service

Since 1981, the Public Broadcasting Service (PBS) has worked with colleges and universities throughout the United States to deliver video-based college-level courses. For many years, the courses were offered on an ad hoc basis and lacked the cohesiveness of a complete degree curriculum. (There were not enough high-quality, broadcast-ready courses to provide a complete degree program. Upper division courses were especially lacking.) To address that limitation, PBS instituted the "Going The Distance" (www.pbs.org/als/gtd) project in 1994. The purpose of the project is to assist colleges and universities in developing complete degree programs using telecourses and other media-based courses (many of which are distributed by PBS). The ultimate goal is to "offer a virtual campus" to every college in the U.S. So far, 180 IHEs in 38 states are participating in the Going The Distance project, and 70 public television stations air many of the video-based courses.

In 1996 PBS, seeing another need and an opportunity, established The Business Channel (www.pbstbc.com). It offers a wide variety of workshops and short courses that it markets to businesses throughout the U.S. The Business Channel evolved from PBS's Adult Learning Satellite Service, which had been offering such programs to businesses by satellite delivery on a subscription basis since the late 1980s. The Business Channel is now an interesting mix of satellite delivery and Web-based instruction.

One strand of instruction delivered by The Business Channel is an executive education program that has been developed at the Massachusetts Institute of Technology (MIT).

The increasing complexity of modern organizations has created a demand for continuous education for executives, and PBS and MIT have joined forces to fill that demand. Typically, one course is offered each month, as shown in the following satellite broadcast schedule:

January 19, 1999: Supply Chain Management

February 4, 1999: Economic Concepts for the Sales Professional

March 2, 1999: Internet Commerce: Turning Hype Into Reality

May 25, 1999: Project Management

September 7, 1999: Advanced Internet Commerce: Corporate Strategies

In total, The PBS Business Channel offers approximately 800 training programs in areas such as executive education, leadership, change, sales and service, computers, human resources, and team building. They are marketed to businesses rather than to individual learners. The video component is delivered via a Direct Broadcast Satellite (DBS) dish that is installed at the workplace. The video lessons are enhanced by rich resources on The Business Channel Web site.

A DOUBLE GLASS CEILING

Most distance and virtual education programs in the United States to date have run up against a double-pane ceiling – two barriers that are often not apparent but present real barriers to further development of the programs. The first barrier is that they are technology-driven. The programs themselves are often initiated because a new technology becomes available (e.g., a videoconferencing facility, a new television production studio, etc.). Even those that have pedagogical starting points often become "tracked" into a process that uses one or two technologies which invariably introduce limitations to the program.

The second barrier is that the distance and virtual education programs adopt a traditional pedagogical paradigm. They create a learning environment that closely resembles the roles, processes, and resources found in face-to-face learning programs.

In succumbing to these two barriers, distance and virtual education programs fail to take full advantage of a range of resources available to the instructor and learner alike. Furthermore, they fail to employ the full power of some of the new information and communications technologies to support improved pedagogical approaches.

Those who are inclined to doubt the existence of this double glass ceiling should consider the examples shown in the grid below. It shows clearly that most of today's distance and virtual education programs are technology-driven and based on a traditional academic paradigm. The reader is encouraged to plug other distance and virtual education programs into the grid. The author is especially interested in learning about programs that might appropriately fall into the lower right quadrant of the grid.

The Dirr Grid Of Tertiary Distance Education

                                     Traditional Paradigm---------------------------------------------------New Paradigm
Technology-driven

/\

|

|

|

|

(a) (a)

 (a) (a)

(b) (b)

 (b) (b) (b)

(c) (c) (c)

 (c) (c) (c)

(d) (d) (d)

 (d) (d) (d) (d)


(e) (e) (e)
|

|

|

|

|

|

|


(f) (f) (f)

 (f) (f) (f)

(g) (g) (g)

 (g) (g) (g)

(h) (h) (h)
|

|

|

|

\/

Consumer driven


(j) (j) (k) (k)

Notes:

(a) Educational television programming of the 1950s, such as Sunrise Semester

(b) Telecourses of the 1970s-80s

(c) Audio and video conferencing of the 1980s-90s

(d) One-off Internet courses and "shovelware" of the 1990s

(These applications tend to be driven primarily by one technology and to follow the discursive approach of a traditional classroom. They transfer the traditional classroom paradigm to a new medium.)

(e) Interactive CD-ROM courses of the 1990s

(Some of today's CD-ROM course projects, while still technology driven, are reaching to use the technologies in ways that were not possible before the advent of today's technologies.)

(f) Video and audio courses of the Annenberg/CPB Project of the 1980s-90s

(These courses had three unique characteristics: first, they were created to serve a social need – to provide tertiary-level educational opportunities to those who could not take advantage of traditional opportunities; second, they took advantage of advanced educational design to allocate to various media the part of the instructional process they could do best; and, third, they had built-in quality control procedures.)

(g) Approach of the Western Governors University

(The suite of products and services provided by WGU is also designed to serve a social need – to make educational services available to larger numbers of learners at times and places of their choosing, using a variety of appropriate technologies.)

(h) Approach of innovative corporate universities of the 1990s

(Some corporate universities are developing new pedagogical paradigms that often mix new instructional approaches (such as shorter, more intense courses) and new applications of the technologies.)

(j) Approach of the University of Phoenix

(This is a highly consumer-driven model that uses a mixture of traditional and newer instructional approaches and technologies.)

(k) New services such as those offered by the PBS ACCESS Project

(While not a program of study, this project is developing a suite of services that will help learners craft an individualized distance education program by taking appropriate advantage of a variety of instructional packages and support services delivered through a variety of technologies.)

CONCLUSION

The purpose of this paper has been to provide a glimpse of some of the leading edge distance and virtual education programs in the United States at the beginning of 1999. It does not claim to be a comprehensive picture, but the reader has been provided with many World Wide Web addresses (Universal Resource Locators – URLs) to pursue for further information. This "snapshot" should also provide a base for monitoring changes in the evolution of distance and virtual learning in the early part of the 21st Century.

This paper will conclude with some closing observations on issues and concerns that might be shared between IHEs in the United States and elsewhere as they attempt to introduce or refine their distance and virtual learning programs.

MEDIAGRAPHY

Print Resources

Arenson, Karen W. "N.Y.U. Sees Profits in Virtual Classes." The New York Times. 1998.

Biemiller, Lawrence. "U. of Utah President Issues a Pointed Warning About Virtual Universities." The Chronicle of Higher Education. October 9, 1998.

Bludnicki, Mary. "Supporting Virtual Learning For Adult Students." T.H.E. Journal. June 1998.

Building An Internet Campus: A Do-It-Yourself Guide. Weber State University Online Campus. Ogden, Utah. 1998.

"College Librarians Plan for Floods of Digital Users." The Chronicle of Higher Education. November 13, 1998.

"Consortium Unveils System to Ease Finding Educational Material on the Web." The Chronicle of Higher Education. September 19, 1997.

"Even at Western Governors University, where enrollments got off to a lackluster start earlier this fall, officials are optimistic." The Chronicle of Higher Education. November 27, 1998.

"Few Students Enroll at Western Governors U." The Chronicle of Higher Education. September 25, 1998.

"For Profit Group Moves Into Teacher Education." The Chronicle of Higher Education. March 13, 1998.

Holland, Robert. "Distance Learning." Washington Times. August 23, 1998.

"If distance-education courses make money at Pennsylvania State University, some of the spoils will go to the departments that helped create them." The Chronicle of Higher Education. November 20, 1998.

Lee, Chris. "Virtual U." Training. August 1998.

"Online Librarians Help Guide Students Around Net's Stacks." The Wall Street Journal. October 1, 1998.

PBS Adult Learning Service: Expanding the Distance Learning Revolution. The Public Broadcasting Service. Alexandria, Virginia. 1998.

"A Philanthropy Puts Millions Into Asynchronous Learning: Sloan Foundation Grants Emphasize On-line Programs That Create A Sense Of Community." The Chronicle of Higher Education. November 13, 1998.

Phillips, Vicky, and Cindy Yager. The Best Distance Learning Graduate Schools: Earning Your Degree Without Leaving Home. Random House. New York. 1999.

"Report on U. of Phoenix Sends Stock Price Down." The Chronicle of Higher Education. October 2, 1998.

Rossett, Allison. "No Cheers For Corporate U." Training. August 1998.

Scott, Janny. "Advanced Degrees Earned Off Campus and On-Line." The LA Times. February 6, 1994.

Shive, Glenn. Distance Learning and Structural Change in American Higher Education. Governors State University. Illinois. October 31, 1998.

"Siemens Learns From Net." PC Week. February 16, 1998.

Stamps, David. "The For-Profit Future of Higher Education." Training. August 1998.

"Stanford Students Can Earn Degree With Clicks Of Mouse." Washington Times. September 16, 1998.

Take A Shortcut To Putting Your College Or University Online. Real Education. 1998.

Taking the Distance Out of Education. The University of Texas System. Austin, Texas. 1998.

"Trading a Classroom for a Keyboard and Eye Contact for E-Mail." The Chronicle of Higher Education. February 27, 1998.

University of Phoenix Online Degree Programs in Business and Management. The University of Phoenix. 1998.

"Virtual University Growing By Leaps And Bounds." Washington Times. September 21, 1998.

"What's it like taking classes from a virtual university?" The Chronicle of Higher Education. January 30, 1998.

Wynne, Sheryl D. An Overview Of Virtual Schooling In North America And Europe. Open Learning Agency. British Columbia, Canada. November 1997.

Web Resources

home.talkcity.com/UniversityWay/ education Home Page for Talk City's University Way, an on-line continuing education service that matches continuing education instructors with institutions that offer continuing education courses on-line.
wiche.edu/telecom/telecom.htm Home Page for the Western Cooperative for Educational Telecommunications (WCET), a division of WICHE that facilitates resource sharing, information sharing, and policy advocacy in the use of educational technologies and telecommunications.
wsuonline.weber.edu Home Page for the Online Campus of Weber State University, which offers a wide range of courses and student support services each semester.
www.acenet.edu/programs/CALEC/ PONSI/Geninfo.html Home Page for the Center for Adult Learning and Educational Credentials of the American Council on Education, which provides a College Credit Recommendation Service that is used by more than 200 corporations, associations, labor unions, government agencies, and training providers that offer courses.
www.advance.upenn.edu/pub/ index.real Home Page of PennAdvance, the school-to-college transition program offered by the University of Pennsylvania in conjunction with the Sylvan Academy/Caliber Learning Network study centers.
www.archipelago.com Home Page for the Archipelago Company, a division of Harcourt Brace & Company publishers, which is developing multimedia and on-line college courses.
www.arthurdlittle.com/som/som.html Home Page for the Arthur D. Little School of Management, which offers a one-year Masters of Science in Management program, as well as a series of executive education and custom programs.
www.athena.edu Home Page for Athena University, a non-profit institution administered by Virtual Online University Services International, which provides degrees in Liberal Arts, Business, History, Languages, Math, Science, and Computers.
www.biz.colostate.edu/html/acad/grad/dist/distindex.html Home Page for the distance education MBA program at the Colorado State University.
www.bsu.edu/teachers/academy/ outreach.html Home Page for the Indiana Academy, which offers interactive audio/visual satellite-delivered to K-12 students in subjects that are not available in some schools (e.g., AP Chemistry, Genetics, and Russian).
www.caliberlearning.com Home Page for the Caliber Learning Network, which offers technology-delivered instruction through a network of learning centers linked together and enhanced by satellite broadcasting, videoconferencing, PC networking and the Internet.
www.california.edu Home Page for the California Virtual University that links students with distance education courses and support services provided by more than 100 colleges and universities in California.
www.ccc.live.realed.com Home Page for Colorado Community College Online, a cooperative program of 13 community colleges through which students can earn Associate Degrees and Certificates on-line.
www.cecc.cccoes.edu Home Page for the Colorado Electronic Community College.
www.cehponline.com Home Page for Continuing Education for Health-care Providers Online, offering professional development for practicing dentists and other health-care providers.
www.ciconline.org/home.htm Home Page of Cable in the Classroom, gateway to vast educational resources and teacher training provided free of charge by the cable industry.
www.concord.kaplan.edu Home Page for the Concord University School of Law, a new (October 6, 1998) venture of Kaplan Educational Centers, which offers a juris doctorate degree entirely online.
www.cvn.columbia.edu Home Page of the Columbia Video Network, established by Columbia University to provide graduate engineering courses to learners throughout the United States.
www.databeam.com Home Page for DataBeam, a Lotus company that has developed and markets Learning Server, a software package that supports live, interactive training (data, audio, and video) on the Web.
www.digitalthink.com Home Page for Digital Think, a privately financed company that offers computer training courses on-line for Continuing Education Units (CEUs) which are convertible to college credit through an arrangement that Digital Think has with the University of Phoenix.
www.dos.state.fl.us/dlli Home Page for the Florida Distance Learning Library Initiative, a cooperative effort of Florida's public state universities and community colleges, as well as public libraries through the State Library of Florida.
www.dowling.edu Home Page for the Dowling College Institute, offering a suite of on-line training programs on the use of Microsoft Office.
www.ed.gov/offices/OPE/FIPSE Home Page for the U.S. Department of Education's Fund for the Improvement of Post Secondary Education (FIPSE), which provides grants for projects designed to improve the availability and quality of higher education.
www.ed.gov/prog_info/StarSchools Home Page for the U.S. Department of Education's Star Schools Project, which provides funding for innovative projects that use satellite technology to beam courses of study in mathematics, science, and foreign languages to K-12 schools that otherwise would not be able to offer those courses.
www.ed.gov/Technology/ eratefacts.html Home Page for information about the U.S. government's Universal Service Fund which provides grants to schools to help them install and maintain connections to the World Wide Web.
www.e-education.com Home Page for software developed by the Jones Knowledge Group to allow instructors to put their courses online.
www.embanet.com Home Page for the Embanet Company, which provides a turn-key solution for building, hosting, and maintaining a virtual campus.
www.fhs.net Home Page for Florida High School, a statewide project that aims to place an entire high school on-line by 2001, including courses and student support services needed to obtain a high school diploma.
www.firn.edu/fdln Home Page for the Florida Distant Learning Network, a statewide service to assure that citizens have access to advanced telecommunications services to complement the provision of educational and health care services.
www.geteducated.com Home Page of an "adult education and distance learner's resource center," including access to the Virtual University Gazette, a Director of Online Colleges and Universities, and information on the publication, Best Distance Learning Graduate Schools.
www.ibm.com/e-business Home Page for IBM's electronic business Solutions group.
www.ivu.com/html Home Page for the Internet Virtual University, an on-line campus that colleges and universities can customize and use.
www.lotus.com/learningspace Lotus Page for information about LearningSpace, its software suite that supports Web-enabled distributed learning.
www.magellan.edu Home Page for Magellan University, a private on-line institution that offers courses in advanced mathematics and MCSE certification.
www.mhhe.com/solutions Home Page for McGraw Hill's (Publisher) Higher Education offerings which provide on-line supplements to many of the company's textbooks as well as software and templates that allow universities and faculty members to develop their own Websites.
www.microsoft.com/education/ hed/online Microsoft's Web Page devoted to Online learning (articles, white papers, products, and solutions).
www.ntu.edu Home Page for National Technological University, one of the first virtual universities in the U.S., with strong programs of advanced study in Engineering and Business.
www.pangaeanetwork.com Home Page for The Pangaea Network, a company that helps colleges and universities create their own virtual campus to reach unserved students.
www.paulallen.com/foundations Home Page for the Paul G. Allen Virtual Education Foundation, which recognizes the "best" online course designs and provides the developers with cash awards to design additional courses.
www.pbs.org/adultlearning Home Page for the Public Broadcasting Service's Adult Learning Service (PBS/ALS), which broadcasts college-level telecourses, provides satellite-delivered training courses and seminars, and maintains an extensive Web site of ancillary materials and student support services.
www.pbs.org/als/gtd Public Broadcasting Service Web site for its "Going The Distance" project, to help IHEs develop complete degree programs using telecourses and other media-based courses, with a goal of "offering a virtual campus" to every college in the U.S.
www.pbstbc.com Public Broadcasting Service Web site for The Business Channel, which offers a wide variety of workshops and short courses that it markets to businesses throughout the U.S.
www.quickstart.com/etraining Home Page for QuickStart Technologies, a company that provides on-line access to study tools to prepare for Microsoft certification exams.
www.randomhouse.com Home Page for Random House publishers, source of the publication "The Best Distance Learning Graduate Schools."
www.realeducation.com Home Page for Real Education, a company that helps colleges and universities put their courses and campuses online.
www.regents.edu Home Page for Regents College, the first Virtual University in the United States, offering degrees in Nursing, Business, Liberal Arts, and Technology.
www.rscs.rssd.k12.ca.us Home Page of the California Distant Learning Program (CDLP), the first K-8 on-line distance learning program in California and perhaps the only complete program in the U.S. at this point.




www.scholars.com Home Page for Wang Global Virtual University, which provides on-line training and mentoring to the company's 2,500 Microsoft Certified Professionals and 15,000 technical consultants worldwide.
www.sctcorp.com/aspire Home Page for SCT's Aspire for Higher Education, software and services that allow colleges and universities to develop distributed learning delivery systems.
www.siemenscom.com/ Learn.Everywhere Home Page for the Learn.Everywhere distance education management software from the Siemens Corporation, supporting an instructor led, real-time, interactive learning environment capable of reaching students, staff and faculty across a campus, school district, or around the globe.
www.sylvan Home Page for information about Penn Advance courses for high school to college transition, offered in collaboration with the Sylvan Academy.
www.tc.columbia.edu/~academic/ceoi/distlearn.htm Home Page for a certificate program in teacher education (Instructional Design and Computer Mediated Instruction) offered at a distance by Columbia University.
www.tolu.com Home Page for TechOnLine University, a source of continuing education courses (but no complete degree programs) for engineers.
www.tramline.com Connecting page for reaching the AT&T Learning Network Virtual Academy.
www.unet.maine.edu Home Page for the University of Maine's Network for Education and Technology Services, a statewide delivery system which also provides faculty and student support services for distance education.
www.uol.com/website Home Page for UOL (University On Line) Publishing, a McLean, Virginia for-profit company that provides interactive and on-demand courseware for training and education.
www.uophx.edu Home Page for the University of Phoenix, a private university and one of the largest distance education institutions in the U.S.
www.vousi.com Home Page for Virtual Online University Services International, a source of professional development and lifelong learning materials.
www.wgu.edu/wgu/index.html Home Page for the new (September 1998) Western Governors University, which offers distance learning courses and degree programs from dozens of colleges, universities, and corporations to students anytime, anywhere. 
www.wiche.edu Home Page for the Western Interstate Commission for Higher Education (WICHE), a policy organization representing 15 Western states in the U.S.
www.wisc.edu/depd Home page for the University of Wisconsin's Distance Education Professional Development Center, which offers a distance education program leading to a Certificate of Professional Development in Distance Education.
www.worldclasslearning.com Home Page for International Thompson Publishing's World Class Learning suite of products that facilitate anytime, anywhere learning.