“No Child
Left Behind”
What Is “No Child Left Behind”?
On
The
new law represents an education reform plan that could result in the
most sweeping changes in elementary and secondary education since the
start of the Great Society in the 1960s. It is
based on four basic education reform principles: (a)
stronger accountability for results; (b) local control and increased
flexibility; (c) emphasis on teaching methods that have been proven to
work; and, (d) expanded options for parents and the community.
This
article will examine the key
provisions of the law as they reflect those four principles. The legislation runs approximately 1500 pages. What follows is necessarily a very
abbreviated summary.
Major Provisions Of The Legislation
Stronger Accountability For Results
Local Control And Increased Flexibility
Emphasis On Proven Education Methods
Expanded Options For Parents And The Community
Importance To
The Cable Industry
The
“No Child Left Behind” legislation and the vast funds that it channels
into specific areas will change the landscape of education over the
next several years and perhaps decades. It
places strong emphasis on each State’s academic standards. It sets high goals for the teaching of reading,
mathematics, and science in all our K-12 schools. It
aims to assure that EVERY child will make significant academic and
social progress each year, ultimately leaving high school prepared to
become productive members of the country’s workforce.
The
law recognizes the importance of a highly trained teacher force and
provides substantial funds to recruit new teachers to the profession
and to train current teachers to be more effective, largely by becoming more expert in their content areas and by learning to use instructional technologies and resources effectively to
improve student learning.
This
education legislation has tremendous implications for Cable in the
Classroom’s members, cable operators and program networks alike.
Importance To Cable Operators
Schools
in every community will be undergoing systemic changes. They
will be looking for lots of help from the community. The
Business Roundtable has endorsed this legislation and sees great
opportunities for businesses to partner with local schools. They are encouraging local businesses to build
coalitions in support of the reforms called for in the law. The cable industry could be a major player at the
table in each local community.
The
law also creates business opportunities for cable
companies in the communities they serve. State
Education Departments and Local Education Agencies (school districts)
will be contracting for many services that cable operators do or could
provide. For example, cable companies might
compete for a portion of the $1 billion appropriated to build 21st
Century Community Learning Centers to extend learning
opportunities beyond the school day; or, they might partner with school
districts, museums, and libraries to build Community
Technology Centers, to provide free access to information
technology and related training. Other
companies might be in a position to provide schools with the extensive data management systems and support they will need to
manage the sea of information they will need to gather and analyze to
conform to the requirements of the legislation. Still
others might want to focus on ways they could support
teacher-parent connections in the communities they serve. Some of these opportunities could result in new
business for cable companies; others could yield highly visible public
relations coverage. They all represent potential
bridges that can be built between the cable industry and the
communities it serves.
Importance To Cable Program Networks
The
legislation recognizes the importance of multimedia and multimodal
learning resources for serving the needs of ALL learners. This
should boost the value of the quality programming and
online resources the cable industry is currently providing to
schools.
At
the same time, the legislation also creates expectations that schools
will begin to implement “research-based” pedagogical
practices. Consequently, schools are going
to be looking for instructional resources that have been field tested
before they are released, something that many cable program networks do
not now do. Program networks might want to
consider developing an affordable way to field test programs that are
intended for educational use in the schools.
The
legislation’s emphasis on improving performance in reading,
mathematics, and science, should increase the demand for quality
multimedia resources in those areas. The
legislation also earmarks smaller amounts of funding for American
history, civic education, and writing instruction and resources. In anticipation of a larger market for those
resources, some program networks might consider partnering with each
other and with educational institutions to produce resources that draw
on their combined strengths.
Importance For The Entire Cable Industry
One
of the main goals of the “No Child Left Behind” legislation is to
increase the quality of the
In
the meantime, the changes that will be taking place in the nation’s
schools offer great opportunities for cable companies and program
networks to become active partners in improving learning
in the schools. State Education Departments and
Local Education Agencies will be looking for companies with which to
partner to implement the changes called for in the legislation.
The
entire cable industry could get behind the nation’s efforts to create
and support a more highly trained teacher workforce, especially in its
use of technology to help students improve their academic performance. The legislation requires every local school
district to allocate 25% of the funds it receives under this law to sustained, intensive, high quality professional development.
Cable
in the Classroom stands ready to help cable operators and program
networks take maximum advantage of the opportunities to help teachers
and students opened up by the No Child Left Behind legislation.
Sources
Readers
who want to know more about the No Child Left Behind legislation and
its implications for education are invited to visit these sites on the
Internet:
Business Round Table. No
Child Left Behind Business Leaders Toolkit. http://brt.org/toolkit/toolkit.html
CEO
Forum. School Technology And
Readiness (STAR) Charts. http://www.ceoforum.org/starchart.cfm
Northeast and