“No Child Left Behind”


by
Peter J. Dirr, Ph.D.


(Written for Trends in Education, a Cable in the Classroom periodic online series, July 2002.)

 

What Is “No Child Left Behind”?

 

OnJanuary 8, 2002, President Bush signed into law the “No Child Left Behind” (NCLB) Act of 2001.  The bill, covering all public schools in the United States, had been passed by overwhelming majorities of both houses of Congress.  The Act becomes operational with the 2002-2003 school year.

 

The new law represents an education reform plan that could result in the most sweeping changes in elementary and secondary education since the start of the Great Society in the 1960s.  It is based on four basic education reform principles: (a) stronger accountability for results; (b) local control and increased flexibility; (c) emphasis on teaching methods that have been proven to work; and, (d) expanded options for parents and the community. 

 

This article will examine the key provisions of the law as they reflect those four principles.  The legislation runs approximately 1500 pages.  What follows is necessarily a very abbreviated summary. 

 

Major Provisions Of The Legislation

 

Stronger Accountability For Results

 


Local Control And Increased Flexibility

 

 

Emphasis On Proven Education Methods

 

 

Expanded Options For Parents And The Community

 

 

 

Importance To The Cable Industry

 

The “No Child Left Behind” legislation and the vast funds that it channels into specific areas will change the landscape of education over the next several years and perhaps decades.  It places strong emphasis on each State’s academic standards.  It sets high goals for the teaching of reading, mathematics, and science in all our K-12 schools.  It aims to assure that EVERY child will make significant academic and social progress each year, ultimately leaving high school prepared to become productive members of the country’s workforce. 

 

The law recognizes the importance of a highly trained teacher force and provides substantial funds to recruit new teachers to the profession and to train current teachers to be more effective, largely by becoming more expert in their content areas and by learning to use instructional technologies and resources effectively to improve student learning.

 

This education legislation has tremendous implications for Cable in the Classroom’s members, cable operators and program networks alike.

 

Importance To Cable Operators

 

Schools in every community will be undergoing systemic changes.  They will be looking for lots of help from the community.  The Business Roundtable has endorsed this legislation and sees great opportunities for businesses to partner with local schools.  They are encouraging local businesses to build coalitions in support of the reforms called for in the law.  The cable industry could be a major player at the table in each local community.

 

The law also creates business opportunities for cable companies in the communities they serve.  State Education Departments and Local Education Agencies (school districts) will be contracting for many services that cable operators do or could provide.  For example, cable companies might compete for a portion of the $1 billion appropriated to build 21st Century Community Learning Centers to extend learning opportunities beyond the school day; or, they might partner with school districts, museums, and libraries to build Community Technology Centers, to provide free access to information technology and related training.  Other companies might be in a position to provide schools with the extensive data management systems and support they will need to manage the sea of information they will need to gather and analyze to conform to the requirements of the legislation.  Still others might want to focus on ways they could support teacher-parent connections in the communities they serve.  Some of these opportunities could result in new business for cable companies; others could yield highly visible public relations coverage.  They all represent potential bridges that can be built between the cable industry and the communities it serves.

 

Importance To Cable Program Networks

 

The legislation recognizes the importance of multimedia and multimodal learning resources for serving the needs of ALL learners. This should boost the value of the quality programming and online resources the cable industry is currently providing to schools.

 

At the same time, the legislation also creates expectations that schools will begin to implement “research-based” pedagogical practices.  Consequently, schools are going to be looking for instructional resources that have been field tested before they are released, something that many cable program networks do not now do.  Program networks might want to consider developing an affordable way to field test programs that are intended for educational use in the schools.

 

The legislation’s emphasis on improving performance in reading, mathematics, and science, should increase the demand for quality multimedia resources in those areas.  The legislation also earmarks smaller amounts of funding for American history, civic education, and writing instruction and resources.  In anticipation of a larger market for those resources, some program networks might consider partnering with each other and with educational institutions to produce resources that draw on their combined strengths. 

 

 

Importance For The Entire Cable Industry

 

One of the main goals of the “No Child Left Behind” legislation is to increase the quality of the U.S. workforce by improving every student’s academic skills and “21st Century Work Skills.”  To the extent that the legislation is successful, the entire cable industry will benefit from workers who are more highly skilled at a time when job requirements are becoming more complex.

 

In the meantime, the changes that will be taking place in the nation’s schools offer great opportunities for cable companies and program networks to become active partners in improving learning in the schools.  State Education Departments and Local Education Agencies will be looking for companies with which to partner to implement the changes called for in the legislation. 

 

The entire cable industry could get behind the nation’s efforts to create and support a more highly trained teacher workforce, especially in its use of technology to help students improve their academic performance.  The legislation requires every local school district to allocate 25% of the funds it receives under this law to sustained, intensive, high quality professional development.

 

Cable in the Classroom stands ready to help cable operators and program networks take maximum advantage of the opportunities to help teachers and students opened up by the No Child Left Behind legislation.

 

Sources

 

Readers who want to know more about the No Child Left Behind legislation and its implications for education are invited to visit these sites on the Internet:

 

Business Round Table.  No Child Left Behind Business Leaders Toolkit.  http://brt.org/toolkit/toolkit.html

 

CEO Forum.  School Technology And Readiness (STAR) Charts.  http://www.ceoforum.org/starchart.cfm

 

Northeast and Islands Regional Technology Consortium (NEIRTEC).  Technology Briefs For NCLB Planners.  http://www.neirtec.org/products/techbriefs

 

U.S. Congress.  PL 107-110, The No Child Left Behind Act of 2001.  http://www.ed.gov/legislation/ESEA02

 

U.S. Department of Education.  No Child Left Behind.  http://nclb.gov/start/index.html